Our comprehensive data services allow Targets Located to complete any data requirement making us a fully dependent data bureau. If you have a marketing project to get off the ground or plan to make the most of your data than it is most likely that our data bureau services can get you started. Our data bureau services are flexible to any data requirement you may have, including cleansing, processing, enhancement and management.
This is the most comprehensive data management service that Targets Located offer. Not only does this service take into account holding and outputting your data but also a wide range of other options to compliment and complete your dataÃ¢ÂÂs needs.
We can provide and tailor make the right data management solution most suited to you from our relevant range of in-house resources and data management tools, including:
- File Merge & Restructuring
- File Standardisation
- Data Cleansing
- Data Extractions (Output Requests for List Rental Orders)
Targets Located have the experience, skill and technology to manage any data scenario of any size whether it be a thousand or a billion records.
In todayÃ¢ÂÂs economic climate it is significant to utilise resources at our disposal, to reduce costs by making the most from existing data. Correct and accurate data is essential to achieving successful results from any marketing campaign; to reduce the number of returned direct mail items, decrease the number of failed connection rates from a telephone campaign and even to prevent alienating your company brand due to contact with a vulnerable party or individual registered with a preference scheme.
At Targets Located we have all of the necessary industry files to confirm or correct your data against the latest information to ensure the highest level of accuracy:
- Address Correction
- Residency Verification
- Name Enhancement
- Telephone Validation
- Preference Screening
- Suppression Screening
For a FREE Data Audit and health check on your data, processed by our state of the art Palantir software please contact us »
Identifying your target customer market is key to improving the success rate of a sales campaign and in turn increase customer acquisition. Not only are existing customerÃ¢ÂÂs precious assets, they can be used as a powerful tool to connect prospects with the same characteristics, interests and consumer habits.
Data profiling and prospecting work hand in hand. Targets Located have the expertise to analyse a customer base, identify the core attributes of the most common customers, then cross reference these characteristics against the UK population to discover more people of the same type.
This method of intelligent data analysis produces precise targeting to focus on those prospects that are likely to be most responsive and potentially, to be your newest customer.
Our data sources and variables are second to none; we collect and trade in large volumes of data intelligence. This vast array of data variables and key consumer attributes has been made available through our enhancement services that can be appended to your data files.
Data enhancement & appending can be applied to a variety of different data uses and scenarios.
Appending lifestyle information and consumer attributes can be further analysed to produce data models for data selection purposes. In addition this form of analysis will help to understand your data to identify your core consumer characteristics, highlighting which customers should be targeted for retention to promote other products and services.
Enhancing contact details or infilling any missing information, not only ensures the quality of your data is accurate and communication deliverable but will boost customer and prospect relations by addressing them correctly.
Data enhancement variables available to achieve the best performance from your marketing campaign:
- Contact Name Correction
- Telephone Numbers
- TPS Flags
- Factual Age (Date of Birth)
- Owner Type
- Household Type
- Council Tax Bands
- Household Composition
- Year of Residency
- Length of Residency
- Geographic Location
- Credit Bands