Respondents to the live interactive auction channels selling various products from DVD's to garden furniture, these forms of media rely on the instigation of impulse purchases. The ‘buyers’ are very active to save money and pride themselves on grabbing a bargain.
The customers on this file are very loyal. The average buyer has spent over £200 across over 5 purchases in the past year.
Our affiliates within this industry dispatch approximately 90,000 parcels per week, offering an excellent opportunity for insert programs.