What are the benefits of professional data cleansing?

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In today’s business world, your customer and prospect data is a hugely valuable asset. It gives companies segmented, specialist information to deliver exactly what their customers and prospects require, or desire. Big data is big news, and it can be your most powerful business tool. But what if it is disorganised, duplicated or outdated? It… Read more »

5 Questions you need to ask your list provider!

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We have all been there. Approached form a source via linked-in that wants to sell a full database of 100 million records for £65 (inclusive of VAT of course!!) Ok so I may have exaggerated slightly but there are some key questions any data buyer can ask to try and weed out the unscrupulous data… Read more »