Direct marketing can help businesses engage with their audience and improve their operations when done correctly. If you’ve found that your marketing campaign isn’t having the affect you want though, you could be making one of these five mistakes. Read on to see which pitfalls you need to avoid for better click through rates, open… Read more »
Posts Categorized: Uncategorized
How to identify your targets for a direct marketing campaign
Having a product or service on offer is only part of what makes a business successful, you also need to reach the right people. A direct marketing campaign can help increase awareness of your brand, keep customers up to date with what you’re doing and improve revenue. Identifying your target market can be a difficult… Read more »
What are the benefits of professional data cleansing?
In today’s business world, your customer and prospect data is a hugely valuable asset. It gives companies segmented, specialist information to deliver exactly what their customers and prospects require, or desire. Big data is big news, and it can be your most powerful business tool. But what if it is disorganised, duplicated or outdated? It… Read more »
Why is British best when it comes to outsourcing your lead generation?
Lead generation is central to the majority of businesses. Whether you’re a B2B or B2C organisation, the requirement remains the same: Revenue must be brought in, in order to prosper. Sales are the primary – and often most efficient – means of pulling in this income. Lead generation includes a combination of services including direct… Read more »
5 Questions you need to ask your list provider!
We have all been there. Approached form a source via linked-in that wants to sell a full database of 100 million records for £65 (inclusive of VAT of course!!) Ok so I may have exaggerated slightly but there are some key questions any data buyer can ask to try and weed out the unscrupulous data… Read more »