After previous success within the motor trade we where approached by Suzuki GB and tasked with putting together a proposal to run along side other advertising and marketing media for the launch of the new Suzuki Vitara.
With large media slots booked around major sporting events including the champions league quarter final timing was not on our side to facilitate a direct marketing campaign on time and on budget.
Working closely with the client we identified competitor vehicles that we felt would be amenable to come and visit our clients showroom on launch and subsequent event days.
Utilizing both on shore and offshore call centers our lead generation service where put to task. Using our already populated data bank we established consumers who where driving selected competitor models and had purchased between 2 and 6 years ago.
Once a prospect pool was established the client was able to contact each of their dealerships and offer them a direct marketing solution for the immanent product launch. The take up rate was fantastic and individual dealerships could really see the value of contacting consumers currently driving competitors vehicles with their own unique consumer list of local prospects.
All dealerships have seen a huge increase in foot flow and the launch of the Suzuki Vitara has been a great success.
We have now expanded our lead generation service to the client building a product for after sales opportunities to incorporate their award winning service departments.
“Great working with Targets Located, Using their multiple products across our brand has helped us increase foot flow to all of our dealerships and in turn increased the number of vehicles sold” – Suzuki GB
Ford UK approached us in 2011 with details of a problem they felt many car manufacturers encountered. The fact that new Motability Customers where becoming increasingly difficult to attract, Usual marketing techniques such as press advertisements and organized events where becoming less and less effective.
Our brief was to develop a marketing list that would enable dealerships across the country the opportunity to accurately targets potential customers in and around their dealership that receive the higher rate of DLA or the Motability Benefit.
After extensive national lifestyle surveys Targets Located where able to identify what key components we would need to utilize to not only produce an accurate well managed UK Consumer Marketing lists but roll this out on national campaign that enabled the targeting of a previously untapped market sector.
This database is now a staple part of our consumer list catalogue and has been and is continually used by various manufacturers to huge success.
KEY SERVICES USED
Each of the above links through to the relevant page.
The team at Club Wembley approached us with the task of growing their members base promoting their unique portfolio of seating and hospitality options.
Our processes would need to be slick and be implemented quickly as the majority of sporting events would be decided just weeks before any direct marketing activity and partly targeted by the geographic areas the teams participating hold most support.
After lengthy discussions it was decided to target carefully profiled businesses via email marketing. Club Wembley would provide the creative and Targets Located would provide the business-to-business email database and utilize its in-house email broadcasting software. Results surpassed all expectations with Club Wembley being inundated with warm targeted leads interested in more information for the packages on offer. We have recently signed our second annual contract and look forward to signing many more.
“Targets Located services have been excellent in helping us to connect with key decision makers and football fans across the county. Consistently we have received good quality and engaged leads from the
campaigns we have done with them’
Jerome Golding Club Wembley Sales – Marketing Executive
“Accurate, intelligent marketing at its best.”
“The devil is in the detail! We use Targets Located because our clients need customers ready to buy not likely to buy. We need a list built from facts not guesswork, but mostly we need a supplier that recognises exactly what we want and delivers every time.”
“I just wanted to thank you for all the help we received to identify the right data for our business. Your response was always fast and efficient and we will certainly come back to you when we need more data.”
“The data provided by Targets Located has proven to be very successful for my clients. The response rates have been at least five times the industry average and this speaks volumes for the quality of the data.”