Whilst you may of seen our previous blog on the 6th of July which tackled the more unscrupulous list brokers misleading customers about the size of their database. Today I would like to talk about the common question ofÃ¢ÂÂ¦ How clean is Your Database?
We all know of the suppression files that should be used to cleanse a consumer marketing list. The question that many people donÃ¢ÂÂt know is how often they should be used! Really there is no one right answer to this question whether or not the suppression files are being used frequently enough will be in the results from any campaign. Here our answer is simple; every order is cleansed individually hours before we output it.
Our data cleansing partner is an intrinsic part of our processes and someone we work very closely with 30-40 times a day every day!