Apologies! its been a while since our last blog, but with the usual summer holidays we have been pressing forward as business as usual but forgetting our social networking duties (we’re still new to all of this).
For this blog though we are going to talk numbers!! We are often asked Ã¢ÂÂHow many records do you hold?Ã¢ÂÂ this has always been a question that has puzzled me. Whilst I understand why a customer would want to know the answer it never ceases to amaze me as to the answers some companies give.
Only this week has a prospective customer came to me and asked Ã¢ÂÂDo you have as many records as Company X?Ã¢ÂÂ Now regardless of the fact Company X has given some ludicrous over inflated figure to the customer but a persons buying decision shouldnÃ¢ÂÂt be based on the answer to this question. This question is open to so many different connotations and a lot of them negative, if Company X simply doesnÃ¢ÂÂt cleanse there database forÃÂ 6 months they will incur inflated count results as the defective and unusable records will still be there and be included in the total count.
As the number of records question is asked so often some companies will plan ahead in anticipation and will often include more than one consumer at an address to inflate there database volumes. This of course is absurd and impractical for any business looking to buy a database, as any telemarketing or direct mail campaign will invariably be more cost effective when contacting a household once!
Basing a buying decision on size alone is never a smart move, There are a whole host of factors that can distort the true answer. Instead base your buying decision on the only things that have only ever really worked Word of Mouth/ Testimonials and your own personal experiences.