We are all acutely aware that everything has a cost. The majority of items available to buy in the western world are based on the costs incurred to produce such goods.

Marketing lists are exactly the same! Every list owner and the majority of list brokers will know clean, accurate data costs money to produce and maintain.

With base costs for the majority of the recognized suppression tools the same for most list owners and brokers accurate databases cannot be traded for much below market rate.

The regularly coined phrase of “if its to good to be true, then it usually is” has never been more relevant than in today’s market place. We regularly receive offers from ‘List Owners’ offering HUGE databases at TINY prices. Fortunately we are fully aware that no credible accurate database can be sold for these ludicrous rates and understand the cycle a marketing list would need to go through to be worth so little.

Only list brokers can sell databases for a lower cost than the royalties paid to clean it, they do this by simply NOT CLEANING THE LIST! Once they have purchased a database on behalf of a client the temptation to sell it again and again and again is simply to much. With no investment being made into the TLC there is no telling how incorrect the information could be!

As most marketers are aware the real cost of any direct marketing campaign wont be the purchase of a database but the time and money invested in your telemarketing team, direct mail piece or sales force employed to generate profit from the list.