We have all been there. Approached form a source via linked-in that wants to sell a full database of 100 million records for ã65 (inclusive of VAT of course!!) Ok so I may have exaggerated slightly but there are some key questions any data buyer can ask to try and weed out the unscrupulous data sharks that blight some corners of our industry!
General
- How often is the data updated?
Business and consumer data degradation happens at an alarming rate our own findings have shown that as much as 40% of contact information becomes un-contactable in a 12 month period. Contacting a list that hasnâÂÂt been regularly updated will seriously hinder your response rates and the cost-effectiveness of any campaign. - How is the data sourced?
A supplier should never be seen to hide or distort the source of a database. If you find their answers to be evasive of vague we suggest you cease all conversations right away. Spending your budget on a totally unknown entity and unqualified database is a gamble no business should be taking in this day and age. - Are you registered with the Information Commissioner?
All UK list owners and managers must go through the process of notification and registration to the Information Commissioner with the declaration that all data will be maintained and sourced fairly and lawfully. - Are you registered with the Direct Marketing Association (DMA) in the UK?
The DMA is EuropeâÂÂs largest marketing association it purpose is to protect and develop the UK Dm industry as a whole. All DMA members must adhere to strict guidelines that all list providers must adhere to a strict code of practice. - Do you have deliverability guarantees?
Deliverability guarantees are common practice with most data providers they can often be a good measure of the confidence a provider has in their own data!
Lead Generation
Lead Generation
Targets located now offer a full lead generation service. Our inhouse call centre located within our Liverpool office is currently producing leads and appointments across a number of industry sectors.
Using the experience we have gained over the past 8 years within the direct marketing industry we feel we are better placed than most to offer our clients a cost effective lead generation service.
Our well equipped 32 seat call centre gives our clients a flexible solution and has the capacity to contact thousands of businesses and consumers every week utilizing the support of our data team to ensure each campaign is a success.
Qualified sales leads can often be the lifeblood for many organisations, Targets Located pride itself on understanding our clients requirements and excelling in all areas of delivery.
8 Years ago we started on our quest to offer a fresh approach to the list rental market, since then we have gone from strength to strength and offered our clients new and innovative ways to market there business to potential customers. This work has now given us significant advantage over other lead providers as we have an in depth knowledge into what data works for a multitude of industries.
Join us on our newest challenge as we continue to offer the UK lead generation market a competitive alternative service with full transparency and integrity.
Our current campaigns currently cover:
Life Insurance
Debt Management
IVA
New Car Test Drive
Motability Test Drives
Pension Assessments
White Goods Insurance
Solar Products
Please contact us on 0845 365 1878 for further information and pricing.